Trade Marketing Executive

About the role

BAT is looking for a Trade Marketing Executive in Sri Lanka. The role manages and optimizes a network of 1,000+ retail and wholesale outlets in an assigned territory to achieve sales, distribution and market share targets.

Key responsibilities

• Manage and optimize a network of 1,000+ retail and wholesale outlets to meet sales, distribution and market share targets.
• Develop and execute territory business plans, including accurate sales forecasting and contribution to annual business and marketing strategies.
• Drive trade marketing and distribution initiatives for brand growth, product availability, merchandising excellence and volume objectives.
• Ensure strong in-store execution, visibility and brand activation, and capitalize on market opportunities.
• Lead, coach and develop Sales Representatives, Merchandisers and Supervisors through training, performance management and field coaching.
• Foster a high-performance culture by empowering teams and aligning individual contributions with business objectives.

Required profile

• Bachelor's degree or equivalent professional qualification from a recognized institution.
• 1-2 years of experience in sales, marketing or a related commercial field preferred.
• Valid motor vehicle driving license required.
• Proficiency in Tamil is an added advantage.

Required skills

• Strong analytical thinking, communication and stakeholder management skills.
• Strong commercial mindset and ability to work in a fast-paced, performance-driven environment.
• Self-motivated, adaptable and resilient, with strong interpersonal and leadership potential.

What we offer

• Annual performance bonus (subject to eligibility).
• Benefits vary by country and include health plans, work-life balance initiatives, transportation support and a flexible holiday plan.
• Online learning platforms and personalized growth programs for leadership development.