区域销售经理

About the role

The company seeks a Regional Sales Manager to develop and maintain B2B channel resources across Sri Lanka, including distributors, wholesalers, modern trade, HoReCa and institutional buyers. The role is responsible for achieving sales targets, expanding market share and driving brand promotion in the food and FMCG sector.

Key responsibilities

• Develop and maintain Sri Lanka B2B channel resources, including distributors, wholesalers, modern trade chains, HoReCa and institutional buyers to achieve sales targets and expand market share.
• Build and manage the local distributor network, covering partner recruitment, evaluation, annual target setting, pricing, credit terms and regular performance reviews.
• Collect local F&B market information, competitor dynamics and import/regulatory updates, compile market feedback and submit regular reports to headquarters.
• Execute brand promotion and new product launches across B2B channels, supporting trade marketing activities such as product demonstrations and tastings.
• Conduct daily customer negotiations, quotations, contract signing and full‑cycle after‑sales follow‑up, resolving customer problems and complaints promptly.
• Monitor sales data and accounts receivable, summarize business risks and channel operation status, and ensure timely payment collection and healthy cash flow.

Required profile

• Bachelor’s degree or higher, preferably in Marketing, International Trade, Food Science & Technology or related fields.
• Minimum three years of B2B sales experience in the food/seasoning/FMCG industry with distributor or channel management experience.
• Proven track record with mature Sri Lanka B2B customer resources such as distributors, HoReCa and modern trade.
• Familiarity with Sri Lanka’s local F&B market and import regulations, capable of independent channel development and key account management.
• Fluency in Sinhala and proficiency in English for daily business communication; Tamil is a plus.
• Strong negotiation and cross‑cultural communication skills, responsible and execution‑oriented, willing to travel frequently across Sri Lanka.