Demand Generation Operations Coordinator

About the role

This role provides back-office operations and coordination support for AI demand generation, working with the Head of AI Field Enablement and AI Demand Generation. It owns the operational side of campaign delivery: HubSpot data quality, list and asset readiness, launch execution and the reporting that shows what the activity produced. Campaign strategy, targeting and messaging sit with the Head of AI Field Enablement and AI Demand Generation. Coverage spans North American and APJMEA markets, so launches and regional follow-up often fall outside standard Sri Lanka business hours.

Key responsibilities

• HubSpot data hygiene: routine maintenance (deduplication, required fields, lifecycle stages, ownership, naming), scheduled audits, segmentation lists and suppression rules, and up-to-date process documentation.
• Reporting and project administration: recurring campaign performance, lead volume and quality and pipeline contribution reports and dashboards, weekly and monthly reporting packs, campaign plans, timelines and trackers, and meeting agendas, minutes and action logs.
• Track dependencies and handoffs with marketing, sales operations and regional teams, and escalate delays early.
• Support consent, preference and regional data handling requirements, escalating anything unclear.

Required profile

• Two or more years in marketing operations, sales operations, campaign coordination or a comparable business support role.
• Degree in business, marketing, information technology or equivalent practical experience.
• Experience supporting a demand generation or revenue operations team in a B2B environment.
• Willingness to work a flexible schedule covering North American and European hours, and prior experience with a distributed team across time zones.

Required skills

• Hands-on HubSpot experience, especially lists, workflows, campaigns and reporting.
• CRM or marketing automation platform experience, including building lists, campaigns and reports.
• Familiarity with Microsoft 365 and Power BI or comparable reporting tools.
• Strong written English and a habit of documenting decisions, actions and status clearly.