Area Sales Manager

About the role

Haleon, a consumer health company with brands such as Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin and Centrum, is recruiting an Area Sales Manager. The role leads and coordinates the sales field for the assigned area, driving volume and value growth, strengthening distributor and retailer partnerships and coaching the team to capture market opportunities. It supervises Sales Representatives and Merchandisers/Sales Promoters directly, and third-party distributor employees.

Key responsibilities

• Deliver monthly, quarterly and annual sales objectives across value, volume, distribution and visibility measures.
• Set and cascade territory targets, sales volumes, discount budgets and promotional allocations, and develop territory development plans.
• Drive route-to-market execution, in-store compliance and stock planning to minimise out-of-stocks.
• Provide bottom-up sales forecasts and market input to national demand and supply planning, and compile weekly and monthly redistribution, pipeline stock and field performance reports.
• Monitor competitors and share key market developments with Sales and Marketing leadership.
• Coordinate new product launches and projects with Brand, Shopper/Customer Marketing, Activation and other teams.
• Build relationships with distributors, retailers, private and government institutions, and manage distributor commercial hygiene (sales outstanding, cheque extensions, investments, claims, guarantees).
• Support recruitment, onboarding and development of field teams, and lead or contribute to regional and project review meetings.
• Ensure proper use and maintenance of company assets and act in line with company policies, ethical standards and applicable laws.

Required profile

• Graduates, MBA or equivalent postgraduate qualification is advantageous.
• A full or part professional qualification from CIM, SLIM or a comparable institution is advantageous.
• 3 to 8 years of experience, including managerial or team-management roles.
• Demonstrated experience in project management, negotiation, analytics and financial management.