Senior Manager - Expert Sales and Marketing

About the role

Haleon, a consumer health company with brands such as Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin and Centrum, is looking for a Senior Manager to lead expert marketing for its priority brands. The role turns brand priorities into compliant, measurable HCP engagement programs and connects Marketing, Medical, Sales and external partners to drive sustainable growth.

Key responsibilities

• Build the Expert Marketing strategy, channel roadmap and annual operating plan for priority brands and categories
• Use customer, category and field insights to define HCP segments, engagement journeys and the mix of face-to-face, digital, scientific and educational touchpoints
• Design and run HCP and pharmacy programs, including detailing, sampling, scientific education, congresses, webinars, continuing education and in-clinic activation
• Partner with Brand Marketing, Medical Affairs, Expert Sales, Commercial Excellence, Regulatory and Supply teams
• Enable field teams with priorities, call objectives, campaign guidance, training, content, tools and samples
• Define KPIs and dashboards for reach, engagement, recommendation, conversion, quality and ROI, using CRM and market data
• Build long-term relationships with key opinion leaders, professional bodies, academic institutions and pharmacy stakeholders
• Shape the expert part of innovation and launch plans, including evidence communication and advocacy
• Own the Expert Marketing budget and agency workstreams, and ensure governance, compliance and audit readiness

Required profile

• Bachelor's degree in Science, Pharmacy, Medicine, Dentistry, Marketing, Business or a related discipline
• Typically 8-15 years of experience in Expert Marketing, brand management, healthcare marketing or pharmaceutical marketing
• Demonstrated experience developing HCP programs, managing cross-functional projects and working with field teams
• Experience in consumer healthcare, pharmaceuticals, medical devices or regulated FMCG is preferred
• A professional marketing qualification (e.g. CIM or SLIM) or postgraduate qualification (e.g. MBA) is advantageous