Regional Recruitment Manager - Sri Lanka

About the role

The International Recruitment and Partnerships Office (IRPO) grows the University's international reputation and revenue, and its International Recruitment Team (IRT) develops and delivers international enrolment plans. As Regional Recruitment Manager for Sri Lanka, you report to the South Asia Recruitment Team Leader and lead recruitment, engagement and conversion activities for prospective students from Sri Lanka across all University programmes. The post is based in Sri Lanka and focuses on generating qualified enquiries, increasing applications and enrolments, improving offer-holder conversion and delivering a high-quality applicant experience while complying with University policy and UK student visa requirements.

Key responsibilities

• Develop and deliver Sri Lanka-focused recruitment, engagement and communication strategies aligned with the University's international enrolment objectives.
• Achieve agreed recruitment, enrolment, conversion and compliance targets, reporting regularly on KPIs.
• Counsel prospective students from enquiry through application, offer acceptance and pre-departure, using face-to-face meetings, calls, email, virtual platforms and social media.
• Build relationships with education agents, school counsellors, advisers, schools and colleges, and monitor agent performance, giving guidance, training and feedback.
• Represent the University at education fairs, school visits, agent briefings, webinars and other events, and act as first point of contact for regional recruitment issues.
• Help localise promotional materials, digital campaigns and presentations with Marketing and Communications.
• Organise conversion campaigns, offer-holder events and applicant follow-ups, and handle applicant, parent and agent queries promptly.
• Maintain accurate records in the CRM system and use recruitment data for pipeline management.
• Monitor the Sri Lankan education market and provide regular market intelligence; review recruitment activities and recommend improvements.
• Arrange and support visits by UK-based staff to Sri Lanka, and support CAS, document verification and pre-enrolment checks in line with UKVI requirements.
• Work with Admissions, Marketing, Communications, Planning, UK Recruitment and academic faculties.

Required profile

• Bachelor's degree or equivalent; a Master's degree is preferred.
• 3-5 years' experience in international student recruitment, education counselling, admissions or education consultancy, preferably with the Sri Lankan market.
• Proven track record of meeting or exceeding recruitment, conversion or enrolment targets.
• Experience with education agents, school counsellors, students and parents, and with recruitment events and conversion campaigns.
• Previous experience representing a UK or international higher education institution is highly desirable.
• Willingness to travel extensively within Sri Lanka and occasionally internationally, including to the UK.

Required skills

• Excellent English, with proficiency in Sinhala and/or Tamil highly desirable.
• CRM systems and Microsoft Office.
• Knowledge of UK university admissions procedures and UK student visa requirements.
• Strong communication, relationship-building, negotiation and stakeholder-management skills.