Market & Business Development Executive

About the role

An international technology consulting company is looking for a proactive, commercially driven Business Development Executive based in Colombo, Sri Lanka. The role focuses on growing the company's presence across Asian markets by identifying new customers, industries and markets, and building a sustainable sales pipeline in coordination with regional management and technical teams.

Key responsibilities

• Conduct market research across Asian countries, analyse competitors and trends, and prepare market intelligence reports; build a database of potential customers and strategic accounts.
• Proactively reach out to decision-makers such as CIOs, CTOs, IT Directors and procurement managers via LinkedIn, email and telephone, and turn initial contacts into business meetings.
• Identify and qualify opportunities in areas such as API management, WSO2 solutions, enterprise integration, IAM, core banking integration, digital transformation and managed services, and register them in the CRM.
• Take part in industry events and networking activities, support introductory meetings and present the company professionally in the assigned markets.
• Maintain a consistent pipeline, monitor leads and prepare weekly and monthly business development reports.

Required profile

• Bachelor's degree in Business Administration, Marketing, International Business, IT or a related field.
• At least 3 years of experience in B2B sales, business development, lead generation or market research.
• Strong understanding of the Asian business environment and excellent written and spoken English.
• Desirable: experience in IT services, software or consulting, knowledge of API management, middleware or banking technology, and an existing network across Asian markets.

Required skills

• Experience with LinkedIn Sales Navigator, CRM platforms and prospecting tools.
• Ability to work independently and collaborate with international teams.

Candidates apply through LinkedIn or by sending their CV to the company's recruitment channel, with the subject line "Application - Market & Business Development Executive".