Area Sales Manager - FMCG

About the role

A leading FMCG company in Sri Lanka is looking for an Area Sales Manager through THeRightTalent. The successful candidate will drive sales growth, expand market presence, strengthen distributor relationships and lead the sales team to meet business objectives within their assigned territory.

Key responsibilities

• Develop and implement area sales strategies to achieve revenue and volume targets.
• Drive sales growth, market penetration and brand visibility across the territory.
• Manage and strengthen relationships with distributors, dealers, retailers and key customers.
• Lead, motivate and monitor the performance of the sales team.
• Identify new business opportunities and expand the customer base.
• Monitor market trends, competitor activity and customer preferences.
• Ensure effective execution of trade promotions, marketing campaigns and merchandising activities.
• Monitor distributor performance, stock availability and product distribution.
• Analyse sales reports, market data and KPIs to find areas for improvement.
• Prepare regular sales forecasts, performance reports and business updates.
• Implement company sales policies and procedures.

Required profile

• Bachelor's degree in Sales, Marketing, Business Management or a related field (an added advantage).
• Minimum 4-6 years of sales experience, preferably in FMCG or pharmaceuticals.
• Proven experience managing a sales territory and leading a sales team.
• Strong knowledge of distributor management, general trade and modern trade operations.
• Ability to travel extensively within the territory; a valid driving licence is essential.

Required skills

• Distributor management and sales target achievement.
• Negotiation, communication and interpersonal skills.
• Analytical, planning and problem-solving abilities.