Head of Modern Trade

About the role

A leading recruitment company in Sri Lanka is recruiting a Head of Modern Trade for a leading FMCG company. The role leads the modern trade channel strategy, execution and growth, expanding the company's presence in key retail chains, driving sales and improving brand visibility across modern trade platforms.

Key responsibilities

• Develop and implement the modern trade strategy to achieve business objectives island-wide.
• Build and maintain strong relationships with key modern trade accounts such as supermarkets, hypermarkets and convenience stores.
• Negotiate annual trade terms and promotional plans with modern trade partners.
• Ensure high levels of in-store execution, visibility and product availability.
• Lead a team of Key Account Executives and Merchandisers.
• Analyse market trends, category performance and competitor activity to identify opportunities.
• Work closely with sales, marketing, supply chain and finance teams.
• Monitor and manage budgets, pricing, trade spend and promotion ROI.

Required profile

• Bachelor's degree in Business, Marketing or a related field; MBA preferred.
• 10+ years of experience in modern trade sales within the FMCG industry.
• Proven track record of managing key accounts and delivering strong sales results.
• Strong negotiation, analytical and leadership skills, and excellent communication and interpersonal abilities.

Required skills

• Proficiency in MS Office and data analysis tools.