Executive - Sales (General Trade)

About the role

Cargills, a Sri Lankan company with a heritage of over 180 years, is hiring an Executive - Sales for its meat and convenience food product ranges. The role drives sustainable business growth by consistently meeting or exceeding sales targets and penetrating the General Trade market through distributors and retailers.

Key responsibilities

• Achieve and exceed sales targets and objectives.
• Develop and implement sales plans, strategies and tactics to penetrate the General Trade market.
• Identify new business opportunities and channels for growth within the assigned territory.
• Manage and nurture relationships with distributors and retailers to ensure product availability and visibility.
• Hold regular meetings and performance reviews with distributors to improve their performance.
• Use sales force automation tools to track sales activities and generate reports for management.
• Collaborate with marketing, supply chain and other departments on sales initiatives.
• Stay updated on market trends, competitor activity and customer preferences.
• Provide weekly and monthly reports to management and comply with company policies and ethical standards.

Required profile

• Minimum of 2 years' experience in general trade sales, preferably in FMCG or the food industry.
• Passed GCE O/Ls; a professional qualification from SLIM or a higher national diploma from a recognised institution is preferred.
• Excellent communication in English and Sinhala or Tamil (trilingual is a plus).
• Experience managing distributors and channel partners in the Sri Lankan market; a network of industry contacts is a plus.
• Willingness to travel continuously for field work to any part of the island.

Required skills

• Sales force automation tools and software.
• Good IT literacy, including MS Office and Microsoft 365.
• Pitching, negotiation and interpersonal skills.
• Analytical mindset and results-oriented approach.