Channel Manager - Modern Trade

About the role

Flora Food Group is hiring a Channel Manager for its modern trade business in Colombo, Sri Lanka, working in person. In the first year, you will own and drive the business profit and loss across all sales channels, managing a significant turnover and margin target, and help shape a three-year category strategy. You report to the General Manager South Asia and lead a team of six direct reports, including assistant managers and sales support staff.

Key responsibilities

• Lead end-to-end business strategy and P&L management for all sales channels, meeting net sales value and gross margin targets.
• Develop and run integrated route-to-consumer strategies for distributive trade, modern trade and professional segments.
• Drive promotional planning and optimization, including budget management, ROI analysis and execution.
• Oversee product launches and portfolio management so new and reformulated products succeed.
• Set up and maintain data governance and business intelligence frameworks.
• Collaborate with marketing, finance, supply chain, sales leadership and HR.

Required profile

• Advanced financial acumen and a strategic mindset, with proven experience managing P&L and driving growth in FMCG.
• Experience in route-to-consumer strategies, channel segmentation and promotional planning.
• Strong leadership and stakeholder management skills, able to influence without authority.
• Interest in food culture and consumer behaviour.