Sales & Marketing Executive - Admissions

About the role

The Sales & Marketing Executive supports student recruitment, admissions conversions, lead generation and promotional activities at Wycherley International School. The role engages prospective parents and students, follows up on inquiries and contributes to enrolment targets, working closely with the Sales, Enrolments, Digital Marketing and Creative teams.

Key responsibilities

• Promote the school's academic programmes and guide parents through admissions, documentation and procedures, while following up on inquiries until enrolment closure.
• Support lead generation through school visits, events, exhibitions and campaigns, and build relationships with parents, preschools, Montessori schools, corporates and referral partners.
• Help organise admissions events, open days, workshops, seminars and school tours, and support digital and physical marketing campaigns with the Digital Marketing and Creative teams.
• Maintain inquiry records, follow-up notes and applicant data in CRM systems, prepare admissions reports and lead trackers, and coordinate with Academic, Operations, Finance and Enrolments teams.
• Work with the Sales, Marketing, Enrolments and Administrative teams, attend training and coaching sessions, and take part in events, promotions and weekend activities when required.

Required profile

• Bachelor's degree, diploma or equivalent in Marketing, Business Management, Sales, Communications or a related field.
• Minimum 1 year of experience in sales, marketing, admissions, customer service or relationship management.
• Previous experience in the education sector is an added advantage.
• Strong command of English and interpersonal communication skills preferred.

Required skills

• Basic knowledge of CRM systems and Microsoft Office applications.
• Sales and lead conversion, customer service and relationship-building.
• Organizational and multitasking skills, ability to work under pressure and meet targets.