Marketing Manager

About the role

Rootcode is seeking a marketing leader to shape its global brand, demand generation, product launches and employer branding. You will promote both Rootcode’s services and its Skapp platform across Europe, North America and Asia, working hands‑on with cross‑functional teams.

Key responsibilities

• Define and execute the overall marketing strategy, ensuring consistent brand positioning across all external touchpoints.
• Plan, launch and optimise multi‑channel campaigns on LinkedIn, Meta, Google and email, and own reporting and ROI analysis.
• Own the roadmap for Rootcode and product websites, driving traffic, conversion and user experience improvements.
• Lead the editorial engine, producing blogs, videos, thought‑leadership content and managing field events, community engagement and employer branding initiatives.

Required profile

• 5+ years of marketing experience with at least 1 year of people‑management responsibility.
• Proven track record of running full‑funnel, data‑driven campaigns and delivering measurable results.
• Excellent communication skills, able to influence stakeholders and translate strategy into action.
• Thrives in fast‑paced environments, managing multiple priorities without sacrificing quality.

Required skills

• SEO
• SEM
• Paid media
• Social media
• Content marketing
• Analytics platforms