Business Development Executive - Food Service (HORECA)

About the role

Varun Beverages, the second largest PepsiCo franchisee outside the US, is strengthening its team and is looking for a Business Development Executive. The role focuses on developing and expanding business within the food service (HORECA) segment.

Key responsibilities

• Identify and onboard new customers such as hotels, restaurants, cafés and catering services.
• Maintain strong relationships with existing clients to secure repeat business and customer satisfaction.
• Achieve monthly and annual sales targets (volume and revenue).
• Negotiate pricing, contracts and promotional agreements with customers.
• Coordinate with logistics, marketing and finance teams for smooth order processing and delivery.
• Monitor competitors, market trends and customer feedback, and conduct regular market visits in the assigned territory.
• Ensure timely payment collection and manage receivables.
• Plan and execute promotional activities and product placements.

Required profile

• Bachelor's degree or equivalent professional qualification.
• 2-5 years of experience in sales or business development, preferably in the food service or HORECA segment.
• Willingness to travel within the assigned territory.

Required skills

• Strong communication, negotiation and interpersonal skills.