Senior Marketing Executive - Loyalty Management

About the role

Abans PLC, a leading distributor of consumer electronics, home appliances and other products in Sri Lanka, is looking for a Senior Marketing Executive to manage its loyalty program. The role covers day-to-day loyalty activities, campaigns and member engagement, working closely with the Marketing, Digital and Creative teams.

Key responsibilities

• Manage day-to-day loyalty program activities, including member onboarding, support and engagement.
• Plan and execute loyalty campaigns, promotions, events and personalized member communications, working closely with Marketing, Digital and Creative teams.
• Analyze customer data and campaign performance to identify member insights, create targeted campaigns and prepare management reports.
• Coordinate with internal teams and external partners to ensure smooth execution of loyalty initiatives.
• Support new loyalty features, partnerships and referral programs, while monitoring competitors and industry best practices to identify improvements.

Required profile

• Bachelor's degree in marketing, Business Management or a related field.
• 3-5 years of experience in digital marketing, CRM or customer engagement.
• Digital marketing qualification is a plus.

Required skills

• Familiarity with digital marketing and social platforms, CRM platforms, campaign tools and data analytics tools (Excel, Power BI, Google Analytics, etc.).
• Experience with digital communication tools such as email marketing, SMS and push notifications is preferred.