Senior Brands Projects Executive

About the role

A leading multinational manufacturing company with a strong international presence is looking for a dynamic, creative and results-driven Senior Brands Executive to join its team in Sri Lanka. The role drives brand growth, strengthens market positioning and executes impactful brand strategies while contributing to the organisation's overall business objectives.

Key responsibilities

• Develop and execute brand strategies and marketing plans aligned with business objectives.
• Manage and strengthen brand positioning, brand awareness and brand equity across relevant markets.
• Plan and implement integrated marketing campaigns across digital, traditional and other channels.
• Conduct market research, competitor analysis and consumer insights to identify trends and growth opportunities.
• Coordinate product launches, promotions, advertising campaigns and brand activations.
• Monitor brand performance, analyse marketing data and prepare reports with actionable recommendations.
• Manage relationships with advertising agencies, media partners, creative teams and other stakeholders.
• Oversee marketing materials, brand communications and promotional content, ensuring consistency with corporate brand guidelines.
• Manage marketing budgets and collaborate with sales, product development and other teams.

Required profile

• Bachelor's degree in Marketing, Business Administration or a related discipline.
• Proven 1-2 years of experience in brand management, marketing or a similar role, preferably in manufacturing or FMCG.
• Strong understanding of brand strategy, marketing communications, consumer behaviour and market research.
• Experience planning and executing integrated campaigns and brand activations.
• Excellent analytical, strategic and problem-solving skills, and strong communication and stakeholder management.
• Creative mindset and proficiency in MS Office and digital marketing platforms.
• Professional marketing qualifications (CIM, SLIM or equivalent) are an added advantage.