Senior Marketing Executive

About the role

Thames College, a higher education institute in Sri Lanka offering internationally accredited qualifications in Hotel Management and Tourism Management, is hiring a Senior Marketing Executive. This is a full-time, on-site role based in Colombo, responsible for promoting the college's programmes and brand within Sri Lanka and the wider region.

Key responsibilities

• Plan and implement marketing campaigns and coordinate promotional activities across online and offline channels.
• Conduct market research, develop marketing plans and oversee content for digital platforms.
• Organize events, seminars and outreach programs to attract prospective students.
• Work closely with academic and admissions teams to support student recruitment and build relationships with schools and industry partners.
• Monitor campaign performance to optimize results and contribute to strategic growth initiatives.

Required profile

• Bachelor's degree in Marketing, Business Management, Communications or a related field; a postgraduate qualification or professional certification in marketing is an added benefit.
• Previous experience in education, hospitality, tourism or a related industry, ideally in a marketing or business development role.
• Strong organizational and project management abilities, attention to detail and ability to meet deadlines in a fast-paced environment.
• Ability to work collaboratively with diverse teams, show cultural sensitivity and uphold inclusive, non-discriminatory practices.

Required skills

• Market planning and marketing, including campaign development, brand promotion and channel management.
• Market research, trend analysis and audience insight.
• Sales and communication skills to engage prospective students, partners and stakeholders.
• Digital marketing tools and social media platforms; content creation and analytics experience is an advantage.