Senior Marketing Executive

About the role

A leading recruitment company in Sri Lanka is recruiting a Senior Marketing Executive for a leading FMCG company based in Colombo. You will drive brand growth through marketing execution, consumer insights, digital initiatives, trade engagement and cross-functional collaboration.

Key responsibilities

• Plan and run advertising campaigns across multiple channels to grow the brand
• Use market insights and consumer understanding to support strategy and strengthen brand positioning
• Strengthen brand presence through trade engagement and collaboration with key stakeholders
• Lead and run digital marketing initiatives to maximise reach, engagement and campaign performance
• Coordinate with cross-functional teams so marketing plans are executed consistently and on time
• Monitor campaign performance and use insights to improve effectiveness

Required profile

• Bachelor's degree in Marketing, Business Management, International Business or a related field
• At least 3 years of relevant marketing experience
• Strong understanding of marketing principles, brand management and marketing execution
• Excellent communication and interpersonal skills
• Strong analytical and problem-solving abilities
• Consumer-focused mindset and ability to work with cross-functional teams