Sales Executive - Coffee Products & Equipment

About the role

Damn Fine Coffee, founded in 2019 in Sri Lanka, supplies coffee beans, equipment and barista training to professionals, enthusiasts and new cafés. It is hiring a full-time, on-site Sales Executive in Colombo to drive revenue growth across its coffee products, equipment and services. The role involves prospecting, client relationship management, negotiations and closing sales.

Key responsibilities

• Identify and qualify new business opportunities through field visits, client meetings and prospecting.
• Build and maintain relationships with cafés, hospitality clients and corporate partners, and promote the company's products and services.
• Conduct regular field visits to generate leads, follow up prospects and convert opportunities into sales.
• Negotiate pricing and commercial terms within company guidelines and close sales.
• Achieve monthly and quarterly sales targets.
• Maintain accurate records of client interactions, sales activities and leads in the CRM system.
• Monitor market trends, competitor activity and customer feedback, and prepare regular sales reports.
• Coordinate with operations and marketing teams to ensure timely customer support and service delivery.

Required profile

• Previous experience in field sales, business development or a similar sales role is an advantage.
• Valid driving licence and field-based sales experience are an advantage, depending on the role requirements.
• Willingness to travel within the assigned territory.

Required skills

• Excellent communication, negotiation and interpersonal skills.
• Strong customer relationship management and networking abilities.
• Target-driven mindset, good planning, organisational and problem-solving skills.
• Ability to work independently and achieve sales objectives.