Sales Development Manager - B2B Lead Generation

About the role

A target-driven Sales Development Manager is sought to drive business growth by identifying potential clients and generating qualified sales opportunities for software products and solutions. The role focuses on lead generation, prospect identification and creating new business opportunities, working closely with the sales team.

Key responsibilities

• Research and identify companies that could benefit from the organisation's software products and solutions.
• Generate new B2B leads through market research, cold calling, LinkedIn prospecting, email campaigns, networking and referrals.
• Identify organisations with business challenges or operational requirements that the software can address.
• Connect with key decision-makers such as CEOs, Managing Directors, CTOs, CIOs, IT Directors and heads of department.
• Qualify leads on business requirements, interest, decision-making authority, budget and purchasing timeline.
• Arrange introductory meetings and product demonstrations with qualified prospects.
• Maintain a healthy pipeline, track and report on monthly and quarterly lead-generation targets and KPIs, and keep prospect data accurate in the CRM.
• Monitor competitors, industry developments and market trends, and collaborate with sales, marketing and technical teams to convert leads into opportunities.

Required profile

• Bachelor's degree or professional qualification in Business Management, Marketing, Sales, IT or a related field is an advantage.
• Proven experience in B2B sales, business development, lead generation or sales development, preferably in the IT or software industry.
• Strong understanding of B2B prospecting, lead generation and business development processes.
• Experience selling or promoting software products, ERP solutions, enterprise applications or SaaS platforms is an added advantage.

Required skills

• Excellent communication, negotiation, networking and interpersonal skills.
• Confidence in cold calling and engaging senior-level decision-makers.
• Experience with LinkedIn, CRM platforms and lead-generation tools.
• Strong research and analytical skills.