Product Manager - Deposits

About the role

This role manages the bank's deposit portfolio, growing its value and volume by adapting existing products to customer needs and filling gaps in the product range. It also drives new product development, product performance analysis and digital customer journeys.

Key responsibilities

• Manage the deposit portfolio, increase its value and volume, and modify existing products to fit customer requirements.
• Analyse product performance, monitor market behaviour, run competitor, ROI and profitability analyses, and share reports with management and branches.
• Develop new products and features and add value to existing ones based on research and market demand.
• Ensure year-round marketing of deposit products, working with stakeholders on strategy, pricing and distribution.
• Coordinate with Regional Managers, Branch Managers and the Product Leader on regional and branch promotional campaigns.
• Keep product information up to date on the bank's communication portals.
• Drive AI and data-driven product innovation, customer propositions and personalised growth initiatives using customer insights and predictive analytics.
• Own and improve end-to-end digital customer journeys for deposit products with cross-functional teams.
• Monitor global banking trends, emerging technologies and fintech innovations to find new product opportunities.

Required profile

• Bachelor's degree in Business Management, Marketing or a related field, or a professional marketing qualification (CIM / SLIM).
• Minimum 10 years of experience in banking or financial services, with a track record in retail banking, product management or deposit portfolio growth.
• Diploma in Banking & Finance (old syllabus) or Higher Diploma in Banking and Finance (new syllabus) of the Institute of Bankers of Sri Lanka is an added advantage; an MBA or relevant master's degree is a distinct advantage.
• Proven ability to lead cross-functional collaboration, think strategically and use agile methods.

Required skills

• Understanding of AI, digital banking, customer analytics and data-driven product management.
• Ability to turn customer insights into customer-centric solutions.