Performance Marketing Specialist

About the role

Web Lankan, a leading digital marketing company in Sri Lanka, is looking for an experienced Performance Marketing Specialist. You will lead the strategy, execution and optimisation of paid media campaigns across several platforms, delivering measurable results for local and international brands.

Key responsibilities

• Develop, run and optimise paid media strategies on Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads and other relevant platforms.
• Lead campaign planning, audience targeting, budget allocation and performance tracking to maximise ROI.
• Analyse campaign data, spot trends and apply data-driven optimisations to meet KPIs.
• Work with creative, content and analytics teams so that messaging, visuals and performance goals align.
• Present detailed campaign reports and strategic recommendations to clients and internal stakeholders.
• Stay up to date on industry trends, new tools and platform updates.
• Mentor and guide junior team members.

Required profile

• Bachelor's degree in Marketing, Business, Digital Media or a related field; a Master's is an advantage.
• 3+ years of proven experience in performance marketing and paid media campaign management.
• Strong expertise in campaign optimisation, conversion tracking, remarketing and audience segmentation.
• Excellent analytical, communication, presentation and leadership skills.
• Able to handle several high-value campaigns at once in a fast-paced environment.

Required skills

• Google Analytics
• Google Tag Manager
• Campaign management tools

What we offer

• Work with one of Sri Lanka's leading digital marketing companies.
• High-profile campaigns for prestigious local and international clients.
• A performance-driven, innovative and collaborative culture.
• Opportunities for leadership growth and professional advancement.
• Competitive salary and performance incentives.

To apply, send your CV to the company by email.