Digital Marketing & Social Media Executive

About the role

A well-established educational institution in Sri Lanka, offering academic and professional programmes, is hiring a Digital Marketing & Social Media Executive. The role promotes the institution's programmes and services through digital channels and social media, and supports student enrolment and event promotion.

Key responsibilities

• Plan and execute digital marketing and social media campaigns for educational programmes and services.
• Manage and maintain social media platforms including Facebook, Instagram, TikTok and LinkedIn.
• Create engaging digital content such as posts, reels, short videos and promotional materials.
• Edit video and visual content for social media campaigns and digital advertisements.
• Develop and schedule content to keep an active, consistent online presence.
• Assist in managing paid advertising campaigns on Google and Meta.
• Monitor campaign performance, social media engagement and lead generation.
• Coordinate with internal teams to promote student enrolments, events and institutional activities.
• Stay up to date with digital marketing trends, social media tools and content strategies.

Required profile

• Minimum 2-3 years of experience in digital marketing and social media marketing.
• Hands-on experience in video editing, content creation and social media management.
• Experience managing paid digital advertising campaigns is an advantage.
• Good understanding of social media trends, audience engagement and digital marketing strategies.
• A qualification in Marketing, Digital Marketing or a related field is preferred.
• Strong creativity, communication and organisational skills, and ability to work independently and manage several tasks.

Required skills

• Proficiency in Canva, CapCut, Adobe Premiere Pro or similar editing software.
• Social media management and content creation.

Working arrangements: full-day Saturday work on a rotational roster, limited to two Saturdays per month. Candidates apply by sending their CV to the recruiter.