Digital Marketing Manager

About the role

Visual Studios Plus is a Colombo-based digital agency that combines branding, website development and digital marketing for FMCG, food and beverage, fashion and luxury hospitality brands. It is looking for a full-time, on-site Digital Marketing Manager in Colombo to plan and execute digital marketing strategies across channels such as social media, search and email, building brand awareness and driving measurable growth.

Key responsibilities

• Manage campaign calendars and oversee content and creative for digital campaigns
• Monitor web analytics and performance dashboards, and optimise campaigns for lead generation and conversion
• Collaborate with branding, web development and account teams to ensure integrated campaign execution
• Prepare regular performance reports and recommend data-driven improvements
• Stay up to date on digital marketing trends, tools and best practices

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent practical experience in digital marketing
• Previous experience managing digital campaigns for consumer brands (FMCG, F&B, fashion or hospitality) is highly beneficial
• Strong analytical, communication and stakeholder management skills, able to work in a fast-paced agency environment

Required skills

• Digital marketing and general marketing, including campaign planning and execution
• Social media marketing: creating, managing and optimising social campaigns
• Web analytics: tracking, interpreting and reporting on website and campaign metrics
• Lead generation: designing and optimising funnels, landing pages and campaigns
• Familiarity with tools such as Meta Business Suite, Google Ads, Google Analytics and email marketing platforms is preferred