Deputy Manager Marketing

About the role

The Deputy Manager Marketing is mainly responsible for designing and executing brand strategy for the Vitalis portfolio. The role covers promotion, cycle campaigns and briefings, coordinates with the field force on promotional strategy, and focuses on channel optimisation and activation, performance analysis and financial accountability.

Key responsibilities

• Lead lifecycle management of existing brands and drive strategic planning and execution for new product launches.
• Develop and execute the strategic roadmap for the Vitalis portfolio, drive annual brand planning and scope multi-channel marketing initiatives based on customer insights, disease-area trends and market dynamics.
• Use data analytics and market intelligence to assess trends, identify growth opportunities and mitigate risks; manage portfolio performance with full financial accountability.
• Collaborate with sales, medical, market access and commercial teams, and monitor brand performance through KPIs, recommending corrective actions.
• Design and run marketing and promotional campaigns, train and equip the sales force, and manage relationships with external agencies and partners.
• Plan and optimise marketing budgets, provide market intelligence to the sales team, and track the effectiveness of initiatives.
• Ensure compliance with organisational processes, quality standards and corporate policies, and work with medical affairs and central marketing to review and approve promotional materials and scientific content.
• Ensure campaigns comply with regulatory requirements and industry codes of conduct, and maintain governance and risk-management practices.

Required profile

• Diploma or degree in Marketing or another discipline of Business Management.
• 3-4 years of marketing experience in handling marketing in cardio and urocare.