Marketing Manager - FMCG / Personal Care

About the role

A leading FMCG / personal care products company based in Colombo, Sri Lanka, is looking for an experienced, dynamic and results-oriented Marketing Manager to lead its marketing function and strengthen its brand presence in the market. The role gives ownership of brand strategy, marketing initiatives and business growth.

Key responsibilities

• Develop and implement marketing strategies aligned with the company's business objectives.
• Lead brand management to strengthen positioning, awareness and market share.
• Plan and run integrated campaigns across digital, traditional and trade channels.
• Drive new product launches, product positioning and market development.
• Conduct market research, consumer insights and competitor analysis.
• Manage annual marketing plans, budgets and promotional activities.
• Collaborate with sales, product development and other teams; oversee digital marketing and social media.
• Monitor campaign effectiveness, KPIs and ROI, and manage relationships with agencies and partners.
• Expand market presence and revenue growth, and lead and mentor the marketing team.

Required profile

• Bachelor's degree in Marketing, Business Management or a related field.
• Professional marketing qualifications such as CIM, SLIM or equivalent are an advantage.
• Minimum 5-8 years of marketing experience, preferably in FMCG or personal care.
• Proven brand management, product marketing and integrated campaign experience.
• Experience managing marketing budgets and evaluating campaign performance.

Required skills

• Digital marketing, social media and modern marketing platforms.
• Strong strategic, analytical and commercial thinking.
• Leadership, communication, negotiation and stakeholder management.
• Ability to manage multiple projects and meet deadlines.