Lead Generation Specialist

About the role

A leading technology and digital transformation organization is looking for a Lead Generation Specialist to drive qualified pipeline growth by identifying, engaging and qualifying potential B2B customers. The role owns the early stages of the sales funnel, from lead intake and prospect engagement to qualification and handover to the Sales team, working closely with Sales, Marketing and Solution teams.

Key responsibilities

• Identify, engage and qualify B2B customers through inbound and outbound channels, using structured discovery conversations to understand business needs, authority, urgency and solution fit.
• Convert qualified leads into sales-ready opportunities and prioritize them by revenue potential, urgency and strategic fit; nurture, reroute or disqualify leads that are not yet ready.
• Manage leads from digital campaigns, events, workshops, inbound inquiries and outbound prospecting, ensuring timely follow-up and consistent communication.
• Collaborate with Sales and Marketing on lead handovers, support lead generation initiatives and workshops, and share context to improve conversion.
• Maintain accurate lead and pipeline information in CRM platforms, track stages, interests, ownership and next steps, and report on lead generation and conversion metrics.
• Track KPIs such as MQL-to-SQL and SQL-to-Sales acceptance rates, identify conversion blockers and provide insights to improve targeting and qualification.

Required profile

• Bachelor's degree in Business, Marketing, IT or a related field.
• Minimum 3 years of experience in B2B lead generation, inside sales, demand generation or a similar role.
• Experience in IT, SaaS, technology or digital transformation environments is highly preferred.
• Strong understanding of B2B sales funnels and proven ability to assess prospects on need, authority, urgency and solution fit.
• Strong communication, discovery and relationship-building skills, with attention to detail and follow-through.

Required skills

• CRM platforms such as Microsoft Dynamics, Salesforce or HubSpot.
• Prospecting and lead sourcing tools such as LinkedIn Sales Navigator, Apollo or ZoomInfo.
• Microsoft Excel or Google Sheets.
• Ability to interpret lead, pipeline and conversion data.
• Nice to have: ABM or targeted outreach, consultative or solution-based selling, knowledge of Cloud, Data & AI or Cybersecurity, and experience in Demand Generation, RevOps or structured sales environments.

Interested candidates apply with their CV through the recruiter's careers channel.