Head of Sales & Marketing

About the role

ACBT is seeking an experienced, results-driven Head of Sales & Marketing to lead its student recruitment, marketing and admissions operations. The successful candidate will develop and run marketing strategies across digital, traditional and on-ground channels, generate quality student enquiries and lead the Student Recruitment and Counselling teams to meet enrolment targets. The role suits a hands-on commercial leader with a proven record in sales, marketing, lead generation and team management.

Key responsibilities

• Sales and recruitment: develop and run sales strategies to hit enrolment and revenue targets; lead, manage and motivate the Student Recruitment and Counselling teams; oversee the sales funnel from enquiry to enrolment; monitor conversion rates and team productivity; implement CRM, lead management and performance reporting.
• Marketing and lead generation: run integrated campaigns across digital (Meta Ads, Google Ads, social media) and traditional media (television, radio, print, outdoor); manage budgets, campaign performance and ROI; strengthen brand awareness and student acquisition.
• School activations and business development: plan and run school visits, exhibitions, career fairs, seminars and promotions; build relationships with schools, institutions and partners; identify new recruitment opportunities and lead on-ground campaigns.
• Leadership: set sales KPIs, train and coach staff, prepare forecasts and reports, and work with senior management on institutional growth.

Required profile

• Bachelor's degree in Marketing (mandatory).
• At least 5 years of experience in sales, marketing, business development or student recruitment.
• Proven experience managing sales teams and hitting revenue or recruitment targets.
• Experience in the education sector is an added advantage.

Required skills

• Digital marketing, traditional advertising, lead generation and campaign management.
• Strong understanding of CRM systems, sales pipelines and conversion optimisation.
• Experience organising on-ground activations and institutional partnerships.
• Excellent leadership, communication, negotiation and analytical skills.

Candidates apply by submitting an updated CV through LinkedIn.