General Manager Sales

About the role

LUMALApioneers, a 50‑year‑old bicycle manufacturer expanding its portfolio with e‑bikes and innovative three‑wheelers, is looking for a General Manager Sales to lead its growing sales organisation. The role will drive strategy, manage teams across regions, and secure new business opportunities in both domestic and export markets.

Key responsibilities

• Develop and implement sales strategies that align with corporate objectives.
• Lead, coach and manage the sales team across multiple regions or verticals.
• Identify and pursue new business opportunities and strategic partnerships.
• Set, monitor and report on sales targets, KPIs and performance metrics.
• Build and maintain strong relationships with key clients and stakeholders.
• Track market trends and competitor activities to inform tactics.
• Prepare detailed sales forecasts, budgets and reports for senior leadership.
• Collaborate with marketing, product and operations teams to ensure cross‑functional alignment.

Required profile

• Bachelor’s degree in Business, Marketing or a related field (MBA preferred).
• Minimum 7 years of proven experience in sales leadership roles.
• Strong understanding of sales performance metrics and CRM systems.
• Exceptional leadership, communication and negotiation abilities.
• Strategic thinker with a results‑driven mindset.

Required skills

• CRM software