Email Marketing Specialist

About the role

This role covers the full lifecycle of email marketing: designing templates, planning and running campaigns, building automated flows and nurturing leads. It suits someone who wants to work during UK or US business hours.

Key responsibilities

• Create compelling email templates, components and assets that match branding guidelines and audience preferences
• Plan, run and analyse end-to-end campaigns using Adobe Experience Manager, Pardot, SFMC or Marketo
• Build segmentation, personalisation and A/B testing strategies to improve campaign performance
• Build and maintain automated email workflows and lead nurturing programmes
• Manage and segment email lists for targeted, personalised communication
• Test campaigns thoroughly so they work across devices and email clients
• Work with designers and marketing strategists to align campaigns with overall marketing goals

Required profile

• Bachelor's degree in IT, marketing, communications or a related field
• 2-4 years of hands-on experience in email design and distribution
• Proven track record of successful email campaigns
• Willingness to work during UK or US business hours
• Preferred: knowledge of capital markets, funds and asset management

Required skills

• Email design and distribution tools such as Adobe Experience Manager, Pardot, SFMC or Marketo
• HTML/CSS for email templates
• Marketing automation, lead nurturing and segmentation
• Email deliverability, engagement and compliance best practices