Digital Marketing Specialist

About the role

Bridge Business Support Solutions is looking for a results-driven Digital Marketing Specialist to lead the digital marketing strategy for its Bridge Product Portfolio. The role is responsible for building brand awareness, generating qualified leads, managing digital campaigns and driving customer acquisition through organic and paid channels. It is a remote contract position based in Sri Lanka.

Key responsibilities

• Develop and execute the overall digital marketing strategy aligned with business goals.
• Plan and manage the social media content calendar across LinkedIn, Facebook, Instagram, X, TikTok and YouTube.
• Manage and optimise paid advertising campaigns on Google, LinkedIn, Meta and other platforms.
• Run SEO and SEM strategies to improve website traffic and search rankings.
• Plan and run email marketing campaigns, lead nurturing and marketing automation.
• Monitor website performance, optimise landing pages and track campaign performance with Google Analytics, Search Console and other tools, reporting regularly.
• Work with the Business Growth Specialist to generate and nurture qualified leads, and with the Creative Designer and Video Content Creator to keep brand messaging consistent.
• Manage webinars, product launches, referral campaigns and online events.
• Identify new opportunities, trends and AI-powered marketing tools, and manage the marketing budget to optimise ROI.

Required profile

• 3+ years of experience in digital marketing, preferably in a B2B SaaS or technology company.
• Proven experience managing Google Ads, LinkedIn Ads and Meta Ads.
• Strong knowledge of SEO, SEM, content marketing, email marketing and social media marketing.
• Experience with Google Analytics, Google Search Console, Tag Manager and marketing automation tools.
• Familiarity with CRM platforms such as HubSpot, Zoho CRM or Salesforce.
• Experience with AI marketing tools and content generation platforms is an advantage.
• Strong analytical, communication and project management skills.