Digital Marketing Executive

About the role

A Digital Marketing Executive is needed to plan and run digital marketing activities across several client accounts. The role covers social media management, content creation, paid advertising support and client communication.

Key responsibilities

• Plan and execute digital marketing activities across multiple client accounts.
• Manage social media platforms such as Facebook, Instagram, TikTok and LinkedIn.
• Develop monthly content calendars, captions and social media copy.
• Coordinate with designers, videographers and other team members to deliver creative assets on time.
• Prepare creative briefs for posts, videos and digital campaigns.
• Assist in setting up, managing and monitoring paid ads through Meta Ads Manager, and monitor campaign performance to recommend improvements.
• Prepare monthly performance reports and track key marketing KPIs.
• Communicate with clients to understand requirements, obtain approvals and give campaign updates, and handle feedback and revisions.
• Ensure deliverables meet deadlines and quality standards while managing several tasks and accounts.

Required profile

• Diploma or degree in Marketing, Digital Marketing, Business Management or a related field.
• 1-2 years of experience in digital marketing or social media management; relevant internship experience may be considered.
• Good communication, coordination and client-handling skills.
• Strong organisational and time-management abilities, able to manage multiple projects and meet deadlines.

Required skills

• Understanding of social media platforms and digital marketing practices.
• Basic knowledge of Meta Ads Manager and paid advertising campaigns.
• Strong copywriting skills and ability to write engaging social media content.
• Ability to develop content calendars and prepare creative briefs.
• Analytical thinking to interpret campaign performance metrics.
• Familiarity with Canva, Meta Business Suite, Google Analytics or project management tools is an advantage.