Digital Marketing Manager

About the role

We are seeking a Digital Marketing Manager to lead and manage our overall digital marketing strategy, strengthen our online presence, and drive measurable growth across all key digital channels. As a key member of the marketing team, you will plan, execute, and optimise campaigns across social media, paid advertising, SEO, email and content marketing, and website performance.

Key responsibilities

• Develop and execute comprehensive digital marketing strategies aligned with brand goals and business objectives.
• Manage and grow presence on Instagram, Facebook, LinkedIn, TikTok, YouTube, Google and email campaigns.
• Create and schedule engaging content including posts, videos, reels, blogs and promotional materials.
• Utilise AI content creation tools for copywriting, visual ideas and marketing automation.
• Oversee paid advertising on Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads and other platforms.
• Implement SEO tactics, keyword planning and website optimisation to boost organic traffic.
• Produce high‑quality visual assets using Canva, Photoshop, Illustrator, Adobe Premiere Pro, Final Cut Pro or similar tools.
• Monitor performance metrics, analyse data and produce reports to inform optimisation decisions.

Required profile

• Minimum 5 years of experience in digital marketing, preferably in a senior or managerial role.
• Proven track record managing both paid and organic campaigns across multiple platforms.
• Strong analytical ability to interpret data, prepare reports and drive performance‑based decisions.
• Excellent content creation, storytelling and copywriting skills aligned with brand voice.
• Leadership experience working cross‑functionally and handling multiple campaigns simultaneously.

Required skills

• Social media platforms: Instagram, Facebook, LinkedIn, TikTok, YouTube.
• Advertising tools: Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads.
• SEO and analytics: Google Analytics, Google Search Console, keyword planning.
• AI content creation tools for copywriting and automation.
• Design and video software: Canva, Photoshop, Illustrator, Adobe Premiere Pro, Final Cut Pro, CapCut.