Digital Marketing Executive

About the role

A client in the fashion designing industry is looking for a creative and results-oriented Digital Marketing Executive near Negombo, Sri Lanka. The role supports digital marketing activities, manages social media platforms and aims to increase brand awareness and online engagement. It is a full-time position requiring 1-2 years of experience.

Key responsibilities

• Plan and execute digital marketing activities to promote the brand and its products.
• Manage social media platforms, including Facebook, Instagram and TikTok.
• Create engaging content such as posts, captions, stories and promotional materials.
• Assist in planning and running paid advertising campaigns through Meta Ads and other digital platforms.
• Monitor social media engagement, campaign performance and audience growth.
• Support website updates and online promotional activities.
• Conduct market research on fashion trends, customer preferences and competitors.
• Coordinate photoshoots, product promotions and seasonal campaigns.
• Analyse performance and prepare basic reports, and collaborate with design and sales teams.

Required profile

• Diploma or Bachelor's degree in Digital Marketing, Marketing, Business Management or a related field.
• 1-2 years of experience in digital marketing, social media management or a similar role.
• Good written and verbal communication skills, creativity, attention to detail and interest in fashion and trends.
• Ability to work independently and manage several tasks at once.

Required skills

• Good knowledge of Facebook, Instagram and TikTok.
• Basic experience with Meta Ads Manager and paid digital advertising.
• Content creation tools such as Canva; video editing tools are an added advantage.
• Basic knowledge of digital marketing analytics and campaign reporting.

The client offers the chance to grow within the fashion industry, hands-on experience in digital marketing and brand promotion, and a collaborative environment. Candidates apply by sending their CV to the recruiter.