Business Development Executive - Care Homes

About the role

The Business Development Executive supports business growth by identifying and engaging prospective care homes across England, introducing the pharmacy services available and generating qualified appointments for Business Development Managers. The role also provides first-line support and onboarding training to care home customers via an online portal. It is fully remote, working hours 1.30pm to 10.30pm Sri Lanka time (45 hours per week), with occasional meetings at the Colombo 5 office.

Key responsibilities

• Make outbound calls to care home managers, owners and other decision-makers using approved prospect lists and scripts, following contact and opt-out requirements.
• Introduce pharmacy services and refer pricing, contract or clinical queries to Business Development Managers.
• Research and qualify care homes (bed numbers, residential or nursing status, current provider, contract renewal dates, decision-makers).
• Arrange appointments for Business Development Managers, manage diaries, send confirmations and reminders, and reschedule missed appointments.
• Maintain relationships with prospects not yet ready and schedule follow-ups around contract renewals.
• Work towards targets for calls, conversations, appointments booked and attended.
• Provide first-line telephone, email and video support to care home staff, deliver onboarding and training via Microsoft Teams or Zoom, and record and escalate support requests.
• Help prepare user guides, FAQs and training materials, and gather customer feedback.
• Maintain CRM records and prepare daily or weekly activity reports; handle data securely and attend team meetings and one-to-ones.

Required profile

• 2-5 years of experience in B2B outbound telesales, business development, appointment setting, lead generation or a similar role.
• Excellent spoken and written English, with clear pronunciation and confidence speaking to care home managers and business decision-makers.
• Strong telephone communication, rapport-building, objection-handling and sales follow-up skills.
• Ability to research and qualify prospects and identify business opportunities.
• Previous experience in pharmacy, pharmaceutical retail or healthcare is an advantage; familiarity with the UK care sector is desirable.

Required skills

• Working knowledge of Microsoft 365, Excel, Teams, Zoom, email and CRM systems.
• Accurate data entry and CRM maintenance.
• Understanding of data protection, confidentiality and professional communication.

What we offer

• Paid leave.
• Career upskilling opportunities and eLearning courses.