Marketing Executive – Agri Machinery Service & Parts

About the role

The Marketing Executive will support the Marketing Manager in shaping and executing marketing strategies for the Agri Machinery Service and Parts business. The role focuses on boosting customer retention, driving demand for services and spare parts, and enhancing brand preference through targeted campaigns and digital initiatives.

Key responsibilities

• Develop and implement marketing strategies for the agri‑machinery service and parts segment.
• Drive customer retention and increase demand for services and spare parts.
• Plan and execute effective marketing campaigns and digital initiatives.
• Manage customer communication and engagement activities.
• Gather market insights to inform strategic decisions.

Required profile

• Bachelor’s degree in Business Administration, Marketing or related field, or CIM/SLIM qualification.
• 1–3 years of experience in marketing, brand management or marketing communications.
• Strong understanding of customer engagement, retention marketing and brand building.
• Excellent campaign planning, project management, analytical and presentation skills.
• Proficiency in digital marketing and content development.
• Creativity, commercial awareness and industry understanding; experience in agriculture, agri‑machinery, automotive, engineering or spare parts is a plus.