Paid Media Specialist

About the role

British Cosmetics is seeking a Paid Media Specialist to lead and optimise digital advertising efforts across Google Ads, Facebook, Instagram and other platforms. You will work closely with the marketing, content and design teams to deliver high‑impact campaigns that drive ROI and conversions for our beauty and consumer brands.

Key responsibilities

• Plan, execute and optimise paid advertising campaigns on Google Ads, Facebook/Instagram and other digital platforms.
• Manage campaign budgets, targeting, bidding strategies and performance metrics.
• Monitor key metrics, conduct A/B testing and continuously optimise for maximum ROI and conversions.
• Collaborate with marketing, content and design teams to create effective ad creatives and landing pages.
• Prepare regular performance reports and provide actionable insights.
• Stay updated on digital advertising trends, platform changes and industry best practices.

Required profile

• Proven experience in paid media or digital advertising.
• Strong knowledge of Google Ads and Meta Ads (Facebook & Instagram).
• Analytical skills with experience in data interpretation, A/B testing, conversion optimisation and performance reporting.
• Good understanding of SEO, social media marketing and integrated digital campaigns.
• Ability to work closely with designers and content creators on ad copy and creative concepts.
• Bachelor's degree in Marketing, Business, Communications or related field, or equivalent practical experience.

Required skills

• Google Ads
• Meta Ads (Facebook & Instagram)
• A/B testing
• Conversion optimisation
• Performance reporting
• SEO
• Social media marketing