Digital Marketing Specialist - Social Media

About the role

Digital Marketing Specialist (Social Media & Client Success) – we are expanding our Digital Marketing vertical and seeking a dynamic, creative, and highly organised specialist with 3+ years of agency experience. This full‑time role is perfect for someone who thrives in a fast‑paced environment, loves social media, and enjoys managing multiple brands across diverse industries.

Key responsibilities

• Manage social media accounts for multiple brands, ensuring consistent voice, messaging and visual identity.
• Develop and execute content strategies and calendars across Facebook, Instagram, LinkedIn, TikTok and other platforms.
• Create, schedule and publish engaging posts, stories, reels and other digital content tailored to each client’s audience.
• Collaborate with designers, videographers and influencers to produce high‑quality marketing assets.
• Lead email marketing campaigns from planning through reporting.
• Assist in planning, launching and optimising paid social media campaigns.
• Monitor social media performance, provide insights and recommendations for continuous improvement.
• Manage projects and campaigns from start to finish, ensuring deadlines are met.
• Liaise directly with clients, delivering updates, gathering feedback and building strong relationships.
• Identify growth opportunities by analysing performance data and recommending strategic initiatives.

Required profile

• Minimum 3 years’ experience in social media management and digital marketing, preferably in an agency.
• Strong content writing and copywriting abilities to create persuasive content.
• Excellent prioritisation, time‑management and ability to work under pressure across multiple clients.
• Outstanding communication and client‑relationship management skills.
• Proactive problem‑solver with a focus on delivering results.
• Experience mentoring junior team members when required.

Required skills

• Google Analytics and native platform insights for performance tracking.
• Paid social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Campaign Manager).
• Video editing and short‑form content creation tools.
• Marketing automation and email marketing platforms.
• AI tools for content creation and digital marketing.