Meta Ads Operations Specialist (Hybrid, Colombo)

About the role

Uprise Digital is seeking a Meta Ads Operations Specialist to manage daily performance of Meta ad accounts for service‑based clients. The role is hybrid, with 1‑2 days per week in the Hatch office in Colombo and the rest remote, aligning with Australian business hours.

Key responsibilities

• Set up new Meta ad accounts, install and verify Meta Pixel events, and configure GoHighLevel form mapping.
• Build campaigns, ad sets, and audiences according to approved briefs and ensure accurate conversion tracking before launch.
• Monitor all active accounts each morning, flagging high CPL, dropping reach, rising frequency, or disapproved ads.
• Manage lead flow into GoHighLevel, confirm leads are opened, actioned, and contacted within required timeframes.
• Brief the creative team on under‑performing ads, write AI‑assisted copy, and run A/B tests on creative and copy.
• Update client dashboards weekly, maintain organized account structures, and report billing or policy issues immediately.

Required profile

• Minimum 2 years hands‑on experience managing Meta ads for service businesses, preferably in an agency.
• Strong written English with the ability to produce client‑ready ad copy.
• Highly reliable and detail‑oriented, able to flag issues by 9 am Australian time.
• Comfortable using AI copywriting tools and following structured frameworks.

Required skills

• Meta Business Manager, Meta Pixel, Events Manager, and custom conversion configuration.
• GoHighLevel – form mapping, pipeline setup, lead notifications, and CRM troubleshooting.
• AI copywriting tools and copywriting frameworks for hooks, body copy, and CTAs.