Digital Marketing & Brand Manager
CAREER141 · Colombo
Job description
About the role
We are seeking a creative and commercially‑minded Digital Marketing & Brand Manager to boost Verger’s brand presence in local and international markets. The role focuses on content creation, content strategy and end‑to‑end campaign management while collaborating closely with sales, technical, R&D and production teams.
Key responsibilities
- Develop and execute a structured content strategy, producing engaging copy, videos, graphics and product stories for LinkedIn, website, brochures and other channels.
- Plan, launch and monitor integrated digital campaigns for brand awareness, product promotion, lead generation and customer engagement.
- Manage digital platforms including website, LinkedIn and other social media, overseeing paid promotions, SEO/SEM and performance analytics.
- Maintain brand consistency across all touch‑points and support new product, market and corporate branding initiatives.
- Track KPIs, prepare performance reports and use insights to optimise future content and campaigns.
Required profile
- 3–6 years of experience in digital marketing, brand management or integrated marketing.
- Degree or diploma in Marketing, Digital Marketing, Communications, Business or a related field.
- Proven hands‑on experience in content creation, content strategy and campaign management.
- Strong ability to translate technical product information into compelling commercial content.
Required skills
- Content creation and content strategy.
- Campaign planning and campaign management.
- Social media management (LinkedIn, other platforms).
- SEO/SEM and digital analytics.
- Paid digital advertising and website management.
- Coordination of video production and graphic design.
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Published 6 days ago
Expires 1 month from now
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CAREER141
Colombo
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