Assistant Manager – Social and Digital Media

About the role

The client partner, a leading food‑and‑beverage retailer in Sri Lanka, is looking for an innovative Assistant Manager to drive digital marketing and social media initiatives across its multi‑brand restaurant portfolio. You will be responsible for boosting online brand engagement, increasing store footfall, and growing digital sales through strategic campaigns and content.

Key responsibilities

• Develop and execute multi‑channel digital and social media strategies to raise brand awareness and drive online ordering.
• Plan, produce, and publish content daily on Meta, Instagram, TikTok, and YouTube, aligned with promotional calendars.
• Manage paid media budgets and run high‑performing campaigns via Meta Ads Manager and Google Ads, optimizing CPC and ROAS.
• Collaborate with third‑party food delivery platforms to launch joint promotions and maximize digital sales.
• Oversee community engagement, social listening, and reputation management, ensuring timely brand‑aligned responses.
• Lead relationships with external agencies, video producers, influencers, and digital partners to deliver on‑brand content.
• Monitor analytics (GA4, Meta Insights), report performance metrics, and present insights to senior leadership.

Required profile

• Bachelor’s degree in Digital Marketing, Marketing Management, Mass Communication or related field; professional qualifications (CIM/SLIM) a plus.
• 3–8 years of progressive digital marketing and social media management experience, preferably in QSR, food & beverage, hospitality or retail agencies.
• Proven track record of consumer‑facing digital campaigns, influencer collaborations, and online promotions.
• Strong creative judgment, analytical abilities, and excellent written and verbal communication.

Required skills

• Meta Ads Manager
• Google Ads
• TikTok Ads Manager
• Google Analytics (GA4)
• Social media listening tools
• Basic design/content curation software