Senior Digital Marketing Executive

About the role

eBEYONDS is expanding its digital marketing team and seeks a Senior Digital Marketing Executive to lead SEO, SEM, and paid social initiatives. You will be responsible for driving measurable growth through strategic campaigns and data‑driven optimisation.

Key responsibilities

• Develop and execute on‑page and off‑page SEO strategies, conduct keyword research, and run SEO audits.
• Manage link‑building outreach and monitor rankings and competitor activity using tools such as Search Console, SEMrush, and Screaming Frog.
• Plan, launch, and optimise Google Ads and Microsoft Advertising campaigns across search, display, and video formats.
• Perform A/B testing of ad creatives and landing pages, manage budgets, and track CPC, CPA, and ROAS.
• Oversee paid and organic social campaigns on Facebook, Instagram, LinkedIn, TikTok, and X, optimizing targeting and ad placements.
• Build performance reports and dashboards using GA4 and Looker Studio, providing data‑backed recommendations.

Required profile

• Bachelor's degree in Digital Marketing, Marketing, Business, IT, or a related field.
• At least 4 years of hands‑on experience in SEO, SEM, and paid social with proven ROI.
• Strong understanding of keyword strategy, conversion tracking, and content optimisation.
• Up‑to‑date knowledge of SEO algorithm changes, SEM trends, and social advertising tools.

Required skills

• Google Ads
• Microsoft Advertising
• Meta Ads (Facebook/Instagram)
• Google Analytics 4 (GA4)
• Google Search Console
• SEMrush
• Screaming Frog
• Google Tag Manager
• Looker Studio / Data Studio