Performance Marketer

About the role

The Performance Marketer will lead the planning, execution and optimisation of paid media campaigns across platforms such as Google Ads, Meta and LinkedIn. Working on‑site in Colombo, you will collaborate with sales, content and design teams to generate qualified leads and drive revenue for Win Core’s BPO and services portfolio.

Key responsibilities

• Set up, manage and continuously optimise paid campaigns on Google Ads, Meta, LinkedIn and other relevant channels.
• Conduct A/B testing on ad creatives and landing pages to improve conversion rates.
• Monitor performance metrics, adjust bids, budgets and targeting to meet KPI targets.
• Produce regular performance reports and actionable insights for stakeholders.
• Research emerging channels, tools and trends to enhance ROI and support overall digital growth.

Required profile

• Proven performance marketing experience with a track record of meeting or exceeding KPIs across Google Ads, Meta Ads and LinkedIn Ads.
• Strong analytical skills and proficiency with analytics and tracking tools such as Google Analytics, tag managers and dashboarding solutions.
• Ability to work closely with design and content teams to create compelling ad creatives and landing pages.
• Experience in funnel optimisation, audience segmentation, remarketing and A/B testing.
• Bachelor’s degree in Marketing, Business, Analytics or equivalent practical experience.

Required skills

• Google Ads
• Meta Ads
• LinkedIn Ads
• Google Analytics
• Tag Manager
• Conversion tracking
• Dashboarding tools