Marketing & Go-to-Market Manager

About the role

We are seeking a Marketing & Go-to-Market Manager to shape brand identity, define product positioning, and drive market entry for new software products across Australian and US markets. This remote role is based in Sri Lanka and works on Australian business hours.

Key responsibilities

• Build brand identity, messaging and positioning for new products and define target audiences.
• Develop and execute 360° go‑to‑market strategies, including digital, content, communications, partnerships and industry channels.
• Own SEO, paid search, social and display campaigns, and continuously improve website conversion.
• Create sales funnels, set up pipelines and align marketing activities with measurable pipeline growth.

Required profile

• Proven experience launching brands and products, preferably SaaS or technology.
• Hands‑on expertise in SEO, paid digital campaigns and website optimisation.
• Ability to design and implement sales pipelines and GTM processes.
• Creative, strategic and comfortable moving from planning to execution.

Required skills

• SEO (on‑page, technical, content)
• Paid search, social and display advertising
• Website optimisation for conversion
• CRM and marketing automation platforms
• Analytics and reporting tools