Key Account Manager – General Merchandise

About the role

The Key Account Manager – General Merchandise will own a portfolio of strategic accounts, driving revenue, margin and growth targets. You will build strong commercial relationships with brand owners, distributors, marketplace sellers and retail partners while shaping joint business plans.

Key responsibilities

• Develop and execute tailored account plans, promotional calendars and joint business initiatives.
• Identify and convert opportunities for new product listings, range expansion, cross‑category selling and market‑share growth.
• Lead commercial negotiations on pricing, trade terms, promotional support and annual agreements.
• Collaborate with category, marketing, supply‑chain and operations teams to ensure smooth product launches, availability and order fulfilment.
• Analyse sales performance, inventory levels, market trends and competitive activity to provide actionable insights.
• Prepare and present account reviews, forecasts and performance summaries to internal and external stakeholders.
• Resolve customer issues and maintain a high standard of service and account satisfaction.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Retail Management, Commerce or a related field.
• Approximately 3 years of experience in key account management, B2B sales, business development or trade marketing within general merchandise, retail, e‑commerce or marketplace environments.
• Proven track record of managing customer accounts and achieving sales targets.
• Strong understanding of general merchandise categories, e‑commerce platforms and trade mechanics.
• Excellent communication, negotiation and presentation skills in English; additional languages are a plus.
• Willingness to travel for customer meetings, market visits and business reviews.

Required skills

• Microsoft Excel
• Microsoft PowerPoint
• CRM tools
• Sales analytics tools