Digital Marketing Specialist (SEO & Paid Media)

About the role

A full-time Digital Marketing Specialist position with 2-3 years of hands-on experience, focused on Search Engine Optimisation (SEO). The ideal candidate understands on-page, technical and off-page SEO, uses industry-standard SEO tools and analytics platforms, has some exposure to paid advertising and communicates well with clients, team members and stakeholders.

Key responsibilities

• On-page SEO: keyword research, content optimisation, meta titles and descriptions, headings, internal linking
• Technical SEO audits and fixes such as XML sitemaps, robots.txt, canonical tags, structured data and site architecture
• Off-page SEO: link building, backlink analysis and outreach
• Competitor analysis and monitoring of keyword rankings, organic traffic and SEO performance
• Reporting: prepare regular SEO reports and share insights with stakeholders
• Analytics: track organic traffic, impressions, clicks, CTR and conversions in Google Analytics 4 and Google Search Console
• Paid media: support planning and execution of Google Ads and Meta Ads campaigns, monitor budgets and metrics, and help with ad copy and audience targeting
• General digital marketing: assist with content planning and strategies, and work with writers, designers and developers

Required profile

• 2-3 years of hands-on digital marketing experience, with a strong focus on SEO
• Good understanding of on-page, technical and off-page SEO
• Strong analytical and problem-solving skills, good written and verbal communication, and ability to work independently and in a team
• Nice to have: experience with WordPress or other CMS platforms, basic HTML, conversion tracking and Google Tag Manager, and experience with international clients or agencies

Required skills

• Google Search Console and Google Analytics 4
• SE Ranking, SEMrush, Ahrefs or similar SEO tools
• Basic to intermediate knowledge of Google Ads and Meta Ads
• Keyword research, competitor analysis and SEO reporting