Digital Marketing Manager – Corporate & Digital Products

About the role

eBEYONDS, a Sri Lanka‑based IT firm delivering web services, e‑business solutions and digital products, is seeking a commercially driven Digital Marketing Manager. You will lead internal digital marketing operations across multiple business verticals, shaping both corporate and product‑focused campaigns.

Key responsibilities

• Develop and execute digital marketing strategies aligned with business objectives.
• Manage corporate brand marketing, company websites, landing pages and overall digital presence.
• Lead social media strategy and content planning for multiple brands.
• Plan, launch and optimise paid campaigns on Google, Meta, LinkedIn and other platforms.
• Support internal digital product marketing and education‑training initiatives.
• Monitor performance, analytics and ROI, providing insights to senior management.
• Coordinate with HR, Product, Design, Development and Management teams.
• Strengthen employer branding and generate lead‑generation campaigns.

Required profile

• Minimum 5 years of experience in digital marketing.
• Prior managerial or leadership experience.
• Strong analytical and strategic thinking capabilities.
• Excellent English communication skills.
• Ability to manage multiple brands and campaigns simultaneously.

Required skills

• SEO and SEM
• Social Media Marketing
• Performance Marketing
• Content Marketing
• Marketing Analytics
• Lead Generation strategies
• Product Marketing concepts
• Experience with websites and CMS platforms