Digital Marketing Executive

About the role

We are seeking a creative and results‑driven Digital Marketing Executive to develop and execute online campaigns that raise brand awareness, generate qualified leads and support the growth of our educational programmes. The role works closely with admissions, sales and creative teams to ensure consistent messaging across all digital channels.

Key responsibilities

• Design and implement digital marketing strategies aligned with business objectives.
• Manage social media accounts on Facebook, Instagram, TikTok, LinkedIn and YouTube.
• Create and publish engaging content such as posts, reels, videos, stories and promotional materials.
• Plan, launch and optimise paid campaigns on Meta Ads and Google Ads.
• Monitor performance metrics, analyse data and provide recommendations for improvement.
• Generate and nurture leads through targeted digital initiatives.
• Conduct market and competitor research to uncover new opportunities.
• Collaborate with admissions and sales teams to maximise lead conversion.
• Support website updates, SEO activities, landing pages and online promotions.
• Prepare regular analytics reports on website, social media and campaign performance.
• Assist in promoting webinars, seminars, educational fairs and other events.
• Coordinate with graphic designers, videographers, content creators and external agencies as needed.

Required profile

• Diploma or Bachelor’s degree in Marketing, Digital Marketing, Business, Communications or a related field.
• 1–3 years of experience in digital or social media marketing.
• Strong written and verbal communication skills in English.
• Creative mindset with high attention to detail and ability to manage multiple campaigns independently.
• Experience in the education, study‑abroad, travel or student recruitment sector is a plus.

Required skills

• Hands‑on experience with Meta Business Suite / Ads Manager.
• Proficiency in Google Ads.
• Basic knowledge of SEO.
• Familiarity with Google Analytics.
• Experience with website content management.
• Ability to create and edit content for Facebook, Instagram, TikTok, LinkedIn and YouTube.