Digital Marketing Executive

About the role

We are seeking a Digital Marketing Executive to lead client campaigns, manage social media presence and drive digital growth for our clients.

Key responsibilities

• Manage and optimise Meta Ads (Facebook & Instagram) and TikTok Ads.
• Develop and implement SEO strategies and basic on‑page optimisation.
• Oversee client social media pages, content calendars and digital content production.
• Monitor campaign performance, analyse metrics (CTR, CPC, CPM, CPL, ROAS) and identify top‑performing ads.
• Optimise campaigns to reduce cost per result and improve conversions.
• Test audiences, creatives, placements and report actionable insights.
• Continuously seek opportunities to increase reach, leads and overall ROI.

Required profile

• 2+ years of hands‑on digital marketing experience.
• Proven expertise with Meta Ads and TikTok Ads platforms.
• Solid understanding of SEO fundamentals.
• Experience managing social media pages and content calendars.
• Strong analytical and problem‑solving abilities.
• Ability to make data‑driven decisions and meet deadlines independently.

Required skills

• Meta Ads (Facebook & Instagram)
• TikTok Ads
• SEO
• Social media management
• Campaign optimisation
• Data analysis (CTR, CPC, CPM, CPL, ROAS)
• Performance reporting

What we offer

• Hybrid working model (remote + office sessions).
• Opportunity to work on real business campaigns in a performance‑driven environment.
• Ownership of campaigns and creative growth‑focused team.
• Career development in digital marketing.