Brand Manager – Portfolio Strategy & Trade Marketing

About the role

We are seeking an ambitious, commercially driven Brand Manager to lead portfolio strategy, build consumer traction, and execute impactful brand and trade marketing initiatives. The role owns the portfolio’s strategy, performance, profitability, and execution, collaborating with internal teams, agencies, trade partners, and brand principals.

Key responsibilities

• Develop the portfolio strategy and Annual Cycle Plan, defining clear roles for each SKU.
• Drive volume, market share, numeric distribution, and portfolio profitability.
• Lead brand launches, activations, and trade marketing initiatives from planning through execution and evaluation.
• Manage relationships with brand principals, including business reviews, visits, and joint business planning.
• Produce accurate volume forecasts and ensure product/stock readiness for market.
• Work closely with the Field Team to translate brand strategy into strong market execution.
• Conduct regular market and key customer visits to identify opportunities and strengthen relationships.

Required profile

• Bachelor’s degree in Sales & Marketing, Business Management or a related field; PGDM or equivalent is a plus.
• Minimum 3 years of managerial/leadership experience.
• At least 3 years of experience in brand or marketing leadership.
• Proven track record of successful brand launches and brand‑building initiatives.
• Strong analytical and commercial acumen with ability to turn data into actionable decisions.
• Excellent negotiation, influencing, stakeholder and relationship management abilities.
• Demonstrated capability to lead, develop and motivate teams.

Required skills